IT’S professional content that makes a website work. No customer ever picked up the phone because a website used elegant coding, or the fonts looked pretty.
Quality design definitely plays a valuable supporting role but, make no mistake – Content. Is. King.
Words, images and videos persuade and compel, and propel customers to action.
So, we know two things for certain.
- If you sell a product or offer a service these days, a website is an absolute must.
- The content on your website will make or break you.
Smart operators, therefore, grab on to the best content producer they can find to give themselves the supreme chance of success.
All professional wordsmithing is tough. It takes training and experience. But the web presents particular challenges.
You’ve got one shot, and it’s over really fast
You have mere seconds to tell a web visitor exactly what it is you do and give them a reason to stick around. If you fail, they click the red cross in the corner and they’re off like a shot to your competitor.
And, most of the time, people don’t really read on the web – they scan.
That means the content needs to be written – and structured – in a highly disciplined, specific way.
Here’s the bottom line: if your website is going to explain your Unique Value Proposition to potential customers, who are incredibly impatient and only prepared to scan-read, you’ll need to have the content millimetre perfect – and that means using a web content professional.
Nick Moore has the content skills and web-use expertise to deliver a website that really works, and that you will be proud to show people.Contact Nick Moore