SUCCESS at SEO – search engine optimisation – can transform your business.
Ranking highly in search results will deliver a stream of new business enquiries.
At its core, SEO requires two disciplines:
- Researching the topics that your potential customers are searching for, and
- Creating quality content that aligns with these search terms.
Beware the shysters’ gimmicks
There are no shortcuts. It takes research and great content to get Google on your side.
Search engines such as Google are in the business of sending searchers to content that aligns with their enquiries.
In fact, Google’s stupendous profits rely upon satisfying the searchers. To protect itself, Google has become very good at ignoring, or even punishing, businesses that try to trick it.
So if you sign up to an SEO “expert” who offers anything other quality content, produced by experienced professionals after skilfull research then you will do you dough or, worse, harm your chances with a Google penalty.